Chiropractic on Winston

Two fabulous people made the call to start up their own Chiropractic & Remedial Massage practice.

A new brand for a hip new joint

Two fabulous people made the call to start up their own Chiropractic & Remedial Massage practice. They knew their style, their values and their vision for the business, and came to Clever Fox Creative to go from big idea to reality, and what came next turned into a partnership you only dream about.

The Who

Loukia & Philip are a husband and wife team who decided to pool their skills (Loukia is a Chiropractor and Philip is a Remedial Massage Therapist) and create their own business. Today, they run Chiropractic on Winston in the heart of Melrose Park, and are known for their focus on a natural and holistic approach to health. They can often be found drinking the fabulous coffee just up the road (at The Middle Store), watering their jungle of indoor plants or chatting with locals.

The Requirements

The Clever Fox Creative team works with clients like Loukia and Philip all the time; as a brand-new business they had an idea of what they needed, but they weren’t sure how to get there and this is where we can help most. As new business owners, who needed to focus on growing their business and caring for their clients, they had decided they needed a partner who would collaborate and get them set up in the right way. They wanted their unique style & business angle to stand out and be as singular as they are. Loukia & Philip needed a total brand to be designed from scratch, including logos and style guide, plus business cards, social media templating and a new website to generate leads and interest. This is where Clever Fox Creative came in.

The Solution

The moment we met Loukia & Philip, we got on like a house on fire. We could immediately see their vision, and we all got more and more excited about the creative direction it was going to go in. Once we rolled up our sleeves and got to work collaborating, we created a brand that reflected their values perfectly: natural, authentic, outside of the box, raw, non-literal and with a clear community focus. We captured the aesthetic on a mood board and used this as a blueprint to create a brand that truly represented their business. And it was clear from the outset, this brand was going to look very different from the usual chiropractic style of a spine on white. We curated a library of images that breathed life into their brand and could be used across all of their marketing assets.  These elements all came together into a website that is smooth, sophisticated, and showcases their community and nature-inspired ethos.

The Now

Loukia & Philip collaborated brilliantly with us over the months when we built their brand, wrote their content, created their marketing materials and built their website. This working relationship quickly blossomed into a truly meaningful friendship. Did we mention our founder Terri was invited to their wedding shortly after the launch of their website? That’s what the youth would call #blessed, right? Now, many moons later, we still love popping in for a coffee and a chat and have become regular clients of Chiropractic on Winston because their service and passion for their work is truly awesome. It’s time for you to view the brand and business for yourself!
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