Silver Lining Wines is a new entrant to the bustling Adelaide Hills wine scene with a fresh future and an experienced past, with Winemaker Marty Edwards having over 20 years in the industry as a vigneron.
Marty smashed his sales targets in his first week of the site going live is now being stocked in a wide range of venues. Marty has been able to update his website in-house with the help of his marketing assistant and plans to work with us every year to review the site and keep it fresh. His clients have shared that they find his site easy to use, and it’s captured both Marty’s personality, and the Silver Lining Wines essence perfectly.
Marty shared with us, “After my Parkinson’s diagnosis, I wanted to contribute to research, and I didn’t have any other levers to pull, so I had to do what I do best – make wine – and use that to my advantage. I’m not looking to cure Parkinson’s, but I did want to contribute to something specific and tangible and bite off something I could actually chew. For now, I’m focused on Silver Lining Wines donating to an MRI test that identifies Parkinson’s disease more cohesively and accurately than other tests. There are 8 other diseases that mimic Parkinson’s, so there’s a lot of early misdiagnoses, and this MRI scan is a fantastic addition to the toolbox and I’m thrilled to be able to contribute to that”.
The Clever Fox Creative team is very invested in our community and giving back is core to who we are. That’s part of the reason why we’re thrilled to have played a pivotal role in bringing Silver Lining Wines to market and can genuinely, highly recommend the wines, and the great cause and winemaker behind it.