Every day, we turn passions into realitieS
Clever Fox Creative has a collaborative process that gets to the heart of your business and empowers us to create brands that tell your story and connect with clients.
EXPERIENCING THE PROCESS
Four steps that redefine the roadmap
01.
Discovery
02.
Ideation
We get creative and harness our design skills to explore ideas for a visual landscape that is stylish, modern, innovative and unique to you and your business.
03.
Creation
We refine and tweak every element, until we get to the perfect outcome. Your complete brand with all accompanying files and the Brand Styleguide
04.
Launch & Handover
Getting to know you
Discovery Session
We know that the more effort we put in to understand our clients at the start, the better the outcomes. We pride ourselves on our ability to ask the right questions and get to the heart of what you need.
We start by sending an online questionnaire. It’s easy to do and is – importantly – designed to get you thinking about your business and its history, image, values, competitors, points of difference, your audience and the things that inspire you. This gives us a vital base so we can mould the brief and prepare for the discovery session.
The next step is a deeper dive during a discovery session, where we get you comfortable and run through some interactive exercises that support us as we come up with a totally original and authentic brand for your business. We’re focused on creating a business portrayal that resonates with the people who matter.
This discovery session establishes your competitor mapping, positioning, user personas and your brand voice, and is key to everything that comes next.
Getting Creative
Ideation Stage
Equipped with the findings from the Discovery stage, we create Stylescapes (mood boards on steroids). These are designed to provide different directions to explore, without having to choose between refined concepts. It works as a great stepping stone as it’s a visual manifestation of how we can move forward. These are each based off of different user personas we outline in Discovery, and help give you a feel and visualise the brand experience.
We use the feedback from the Stylescapes to influence the direction moving forward, exploring colours, fonts, image libraries and photographic styles, shapes, icons and more. These are the tools that we work with to create a story, a feel and a mood. A single picture can tell a story of a thousand words, and your brand will do the same.
“Your brand isn’t what you say it is. It’s what they say it is..”
Marty Neumeier
Bringing the vision to life
The Creation
We work to refine and amalgamate your brand elements and create a unique, original and exciting brand your customers love.
We develop the Brand Styleguide and finalise all forms of your branding, putting all the puzzle pieces together.
It's Go Time
Launch & Handover
We see smooth sailing ahead. When we launch your brand, we give you a full suite of assets and a beautiful style guide that’s your brand blueprint. We step you through every element and the thinking behind it, but you’ll understand it in an instant.
This brand is now yours to merge into your business. We don’t just hand you the style guide and run, but provide you with the design assets and guides you need to roll out your brand wherever you need it, and we put you in the drivers’ seat. Importantly, we’re always here for you if you need us.
